Built the full digital launch for an original OPM single — a landing page with a live 3D coffee-cup hero and countdown, Meta Pixel tracking, a Meta Ads pre-save campaign (Philippines 18–44, CBO) with three Taglish copy variants, plus the distribution and synced-lyrics pipeline behind it.
One operator, the whole stack.
Most candidates own one slice of a campaign. I take a brief from idea to live — strategy, creative, build, and the paid push behind it — so there are fewer hand-offs and a faster line from concept to results.
Performance marketing
- Meta Ads: campaign & ad-set structure, CBO, Traffic / LPV
- Audience targeting & A/B creative testing
- Meta Pixel, datasets & Business Manager setup
- Landing-page conversion & tracking
- Campaign reporting & optimization
AI content production
- AI video: Higgsfield, Seedance, Kling
- AI music & voice: Suno, ElevenLabs
- Editing & short-form: CapCut, vertical Shorts
- Cross-platform: TikTok, YouTube, Facebook
- Content calendars, UGC briefs, storyboards
Web & technical
- Front-end: HTML, CSS, JavaScript, Three.js
- Deployment: GitHub Pages, DNS & custom domains
- App work: bug fixes, notifications, PWA
- Security: access guards, rate limiting, RLS
- Music tooling: DistroKid, synced lyrics, visualizers
Things I actually shipped — go click them.
Live projects with clear scope, measurable outcomes, and working links.
Direct and run a faceless, AI-assisted battle-rap beats channel across YouTube, TikTok and Facebook. In under three weeks from launch, the channel grew from zero to 19K+ organic views and 514 subscribers — with a single beat edit hitting 9,260 views. Also handle cross-platform distribution, including diagnosing and recovering a TikTok visibility issue.
Took a family appliance-repair business online: fixed booking-calendar bugs, wired customer + technician email notifications, hardened security (access guards, rate limiting, row-level security, secrets in env vars), rewrote the PWA service worker, and restructured the services gallery.
Ran social marketing and AI video production for a Toronto B2B SaaS startup: built a Higgsfield / Synthesia production pipeline, a 30-day content calendar, a UGC brief and storyboard, and a demo site — under a formal marketing partnership agreement.
Where the range comes from.
Before the studio work, I spent over a decade in customer service and data roles — the kind of experience that teaches you to listen to what people actually want, write clearly, and stay calm under volume.
I hold a Bachelor of Advertising & Public Relations from the Polytechnic University of the Philippines. The mix is the point: I think like a marketer, write like a communicator, and build like a developer.
Today I'm in Toronto, running my own brands and client projects — ready for a role where all three skill sets pull in the same direction.
- Now · TorontoIndependent creator & developerPaid media, AI content & web builds across multiple brands
- Client workMarketing & video productionRegistruum Technologies (B2B SaaS)
- 10+ yearsCustomer service & data managementTELUS International, Sutherland, C3, Cyberbacker
- EducationBA, Advertising & Public RelationsPolytechnic University of the Philippines
Need someone who can do all three?
Open to growth, performance-marketing and content roles in Toronto or remote. Let's talk about what you're building.